New Trends in E-Commerce

E-commerce is becoming more and more common. Internet shopping has become more widely used in Turkey as well as in the world. In Turkey, 72% of the population, or about 63 million people, are internet users. The demand for e-commerce has increased due to the advantages of internet users such as easy and timely access to products and services. So what are the new trends in the developing e-commerce sector? Which initiatives are more in demand?

The e-commerce industry is changing and developing. Companies are trying to make a difference in their e-commerce initiatives to meet customers where they are. All these initiatives take e-commerce to a different level. Initiatives that have a lot of demand or respond to needs constitute trends. Some of these trends are as follows;

• The proliferation of voice calling and shopping: Siri is an app that many people know by name now. It allows voice calls on many subjects. In the e-commerce sector, individuals now want to access the product they want by voice. While traveling in the car, at home, on the road, on public transport or while doing a job in the kitchen, they also want to reach the product or service they want by voice call. The increase in voice calls is a must for startups looking to catch trends in e-commerce.
• Improved customer service with the help of chatbots: Buyers seek instant answers to their problems or find out if they are curious. Due to the high cost of customer service, many companies continue their activities with limited opportunities in this regard. However, this situation negatively affects customer satisfaction. Chatbots have been used to eliminate the negative situation. Chatbots interact with online shoppers as a customer representative would. Adding Chatbot tools to e-commerce platforms can lighten the workload of customer service, improve the customer experience, and create a versatile customer experience.
• Growth and development of subscription models: Subscriptions allow your customers to shop again. The success of this model on online sales platforms such as e-commerce has been proven. The development of different subscription models to keep buyers' desire to buy alive is indispensable for e-commerce platforms.

In this article, we discussed trends in e-commerce. You can follow the "New Trends in E-Commerce" series to follow the trends in e-commerce. With Buykanat, you can meet e-commerce, bring your services or products to buyers and follow trends.