What Are The Mistakes Made In E-Export?

The current time period and the development of technology have increased the use of the Internet. There have been changes in shopping culture with the increase in internet use. The concept of shopping has changed even more with the introduction of the concept of online shopping into our lives. The sector, which has become a large market, has attracted the interest of many companies. However, despite this interest, many mistakes are made due to unhealthy growth, wrong investment strategies and decisions. Mistakes made in e-exports are also caused by many reasons.

What is E-Export?

Mistakes made in e-exports are sometimes caused by a misunderstanding of concepts. For the definition of the concept, it must first be well understood what export is. It means sending or transporting goods or services to a foreign country for export, trade or sale. E-export is defined as online ordering and processing from customers in foreign countries.

What Are The Rules To Follow In E-Export?

All moves made without knowing or paying attention to the rules are the paths to wrong. Therefore, some rules need to be well known. The issues to be considered are as follows;

• Local payment methods should be well known. What currency to use and what additional costs, if any, will be well investigated.
• Attention should be paid to SEO studies or localized SEO studies.
• Market research for local competition should be done well. Studies should be carried out for market share and pricing.
• Local shipping or cargo options should be analyzed well.
• Digital advertising efforts should be prioritized to increase sales volume.
• Customer service must be used if necessary, as it has the effect of increasing sales.

What Are The Mistakes Made In E-Export?

• Mistakes made in advertising or marketing studies,
• Wrong when calculating customs duty,
• Failure to determine or misjudge payment systems,
• Incorrect determination of shipping procedures,
• Incorrect selection of the target market,
• Mis-setup of advertising or marketing activities carried out,
• Not being able to choose products by country.

Some points should be considered for the answer to the question of how to prevent mistakes made in e-export. These points can be summarized as follows;

• Be careful when determining the target audience,
• Master all aspects of the product you intend to sell,
• Determine the ideal marketing strategy,
• Take care to use multiple channels more,
• Conduct market or competitor analysis well,
• Own a website where you express who you are, what you do for a job and what products you sell,
• Pay attention to digital marketing and actively use social media,
• Be active on B2B websites.